THE CRO'S LOBOTOMY

Transcription:

​The CRO's Lobotomy. Yeah, if you're a sales or revenue leader, you probably have given yourself a lobotomy in this job search. Now, I know some of you really know what a lobotomy is. You're going to say, that's not really accurate.
Okay, I got it. I just think it sounds cool.
So here we go. Isn't it funny how you operate for companies when you're getting paid, when you're getting your bonuses, when you're getting your overrides and commissions, when you're getting your salary, how you operate? It's heavy, man. You're figuring out plays. You're making moves. You're teaching your teams. You're teaching your teams, but you're not following the same teachings in your job search. What happens? What do you do when you're teaching your teams how to get out there when you're developing new plays and you're trying to develop new business and expand contracts and penetrate new geographies and launch new products? What are you doing? You're teaching them.
When you present value to a company, you then reach out to that company and say, remember me? You remember us? You remember that product? No. You offer more value, more value, more value until they go, this is valuable. We need this. This is the lobotomy. In your job search, you have stopped that. You've become intellectually void, not curious about the value you offer and the continuation of value to companies, to employers, so that they go, wow, we're not doing that. Let's have you come in and do it. As you think, as you reset, and I hope you do reset, think about this.
What is the uniqueness of what you're offering? It's not exceeding goals. It's not building winning sales teams. What are you doing that's really significant? And then what are you doing to offer more value and more value and more value to these employers until they go, yo, we need this. Let's go.