January is typically not one of the better job search success months of the year. The reason for that is that companies start running. With uncertainty, there's a little bit of hesitation, but most companies will start running. And that means that you need to run at pace. You need to run with the bulls. Getting information about companies is not difficult. Companies put out news all the time, with rare exceptions. Many companies detailed this info in Q4 of last year, what they're trying to do this year, 2025, Q1, 2, 3, etcetera. You have the ability to take that information and craft messaging around value that you believe is unique and educate them. You are a ruthless educator. You're not a beggar for jobs. Begging for jobs doesn't work. You educate so that people chase you and create jobs for you and you alone. This happens right now. 
Number 1: take the resume, take the energy off of it. It's not gonna lead to big success.
Number 2: don't worry about your LinkedIn profile.
Number 3: focus on what this value is.
​Number 4: focus on companies that are doing things right now that you can help with. Again, finding news about companies is not difficult. 
It's typically on their website. 5, you need to meet them where they eat. Running with these bulls is about figuring out where leaders are and offering that value to educate them there. You can do this online. You can do this offline. 
There are a million different strategies. You just have to think about yourself as You Inc., and you'll start finding these strategies, testing, and winning. You wanna catch a job in January? You can't sit and click. Put away those resumes, put away the LinkedIn profile, and focus on education; how you're gonna educate these leaders with value is hard to deny.


Start running!

A special thank you to Shilpa and John.  I will keep this live for 24 hours and then poof!

SALES LEADER:  We are looking for an experienced Sales Leader from the Outplacement or Training Spaces for a long-term contract role.  You need to have a "got this covered" gravitas in your space.  Additionally, you will need to help with packaging and pricing models.  If you have a quiet confidence and know your way around CHROs/CPOs, we want to chat.

PT SOCIAL MEDIA MANAGER:  Are you funny, irreverent, outspoken and know your way around Insta and TikTok?  You may be our person.  We need someone that can help us get the word about a serious but light hearted product that we are about to launch.  This person has to be able to break glass and chew gum at the same time and juggle three crazy people's endless "brilliant idea" streams.   Cool part...you can do this whenever you want pretty much.

Interested in working with us?  Send your CV and an intro not to [email protected]