Competitive Differentiation and Irrational need: The power of your product compels them!
My babysitter was the mall. Growing up in retail, it was no surprise that I would start my staffing career in the fashion industry. It was familiar, and I loved every second of it! But, the retail landscape has changed, and few retailers have figured out omnichannel retailing. The store experience is not what it used to be. Most people I know would rather jump in front of traffic than go to a retail store. For years I have been looking for someone that could get me excited about stores again. Can retailers drive revenue out of stores and GROW? Can retailers drive new revenue into other channels from stores? Can we finally realize what good "experience" means at the store level? The incomparable MICHAEL FERNBACHER has some thoughts about this. Jump into our chat about retail design and revenue. See Michael's sketches of today and the future of stores.
MICHAEL FERNBACHER: https://www.linkedin.com/in/mfernbacher/
GAS GAS GAS: FEATHER THE PEDAL
Spilkes and stealing jobs
Me, the job search guy.