I pulled this screen capture from one of my connections on LinkedIn.com. I just talked about the anchor of assumption. As job seekers, not all, try to gain traction at the end of the year they don't release the shackles of assumption.
Serious decision makers, serious business people want real specific action not key words or general business buzz. Change, Lean, Transformation are all junk. Don't hide behind the words, focus on the action.
Are you a change manager? Great, who cares? What does that mean to a serious leader? They don't buy into the buzz; they want the goods. The goods are actions.
You want to talk about Digital Transformation. Okay, drill down on the REAL and UNIQUE ACTIONS you are going to take for my company, NOW.
Don't assume that there is buy-in, ever. Prove it. Talk action and dare your audience to tell you they don't need it. If the actions are strong enough...if they are really PAIN solving, they will not be able to turn you away.