A consumer goods executive asked me if I had ever had success helping someone unemployed in an industry under the threat of tariffs get a job.
I smiled because I have several times, and one of my favorite clients made a seemingly impossible leap. I was fortunate enough to meet a hungry mid-level leader who was recently reduced. She wanted to move away from smaller companies and pursue her dream of having a VP title at a monster company in her space. On paper, frankly, it wasn't there. She couldn't make the case with her resume. But, she did some stuff that I loved, actions that I had only seen at more progressive companies. It took six weeks, but she did it. She thawed an executive hiring freeze (fueled by new tariffs) and won two offers from major companies in her space, achieving the title and responsibility she wanted with a total comp bump of more than 300k. Want to hear Kristin's story?.... Kristin's story may be seen as a reverse of ageism. She was competing against talent 15-20 plus years her senior, and it was hard for some to believe what she had accomplished. She landed interviews, but nothing happened. We built a Candidate Operating System that was aggressive, an unusual data-driven toolbelt in her category of job. Once she had her product set, we validated it with executives at Nike and Urban Outfitters. Then, we built a presence for her online and offline that got influencers, connectors, and decision-makers talking about her at target employers. We leveraged a boutique investment bank in her space, a partner at EY, and multiple executives at each target company. Once the decision-makers heard her name attached to her C.OP.S., they wanted her to prescribe solutions for their growth issues. In the end, she was able to push away offers and accepted the ultimate job of her young career. People chase her now.
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